The Power of Diversification
In today’s ever-changing landscape many businesses have had to take the approach of adapt or face the harsh reality of closing their doors. This is especially true for the retail sector.
For example, the local fruit and veg supplier with a small shop on the high street will testify that they had to be innovative and resilient in order to survive. With everybody locked down and shops closed nobody was able to call and shop for their fresh fruit and vegetables, instead they had to diversify and accept orders online and via telephone, then deliver door to door.
Very quickly they had to put in place a simple online ordering system which customers could use and then plan a logical delivery route in order to efficiently fulfil the orders. After 1 week the shop had tripled its orders and were asked if they could expand their product range to include other items. So, in order to meet the demand, they were able to introduce an additional 200 products to their range.
The long-term future also looks bright and the shop has opened its doors again which means that not only can it can now offer more products, it provides customers with the choice of purchasing face to face, via telephone or online and can deliver to homes within a 15-mile radius. All of which they had not even considered prior to COVID-19.
The one area that really helped the shop was the role of their accountant. They spoke at great lengths with their accountant who provided advice, recommendations and guidance on what to do and what would be needed in order to meet the demands of a varying client base. Any small business needs to be surrounded by good people and an accountant can become a very valuable business partner both in good times and bad.
If you own a business and are thinking about diversifying, then our team would be delighted to answer any questions. Please call us on 01173 700 079 or e-mail firstname.lastname@example.org